“I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.”

– Barack Obama, interview for Vanity Fair

This quote pretty much sums up why we are doing this – in this fast paced environment a person has more important decisions to make than matching colorful shirt with happy socks, thinking about what my clothes are telling about me, and what should I wear to accurately reflect how I feel today. That in no way means, that you can look sloppy – quite the opposite! At Baldur Clothing we’re taking the “simple is beautiful” approach and getting back to the basics:

  • We offer only white dress shirt. Be honest, do you really wear different collor shirts every day?
  • We offer only a few different shirt options. Each is handpicked and offer the highest quality to price ratios
  • Our dress shirts are made in southern Italy, in a family business specialising in dress shirts. This way we ensure top quality and design

White dress shirt is a classic that will never get out of style and matches perfectly with any suit, tie, shoes, socks, or casual clothes like jeans or sweaters. It is the most basic item (together with black socks and black underwear) that should be in every man’s wardrobe.

The ideas of simplicity, convenience, quality and elegance are reflected in the name we chose for our brand. Baldur (also Baldr or Balder) is a pagan Scandinavian god, son of Odin, and is known as a god of beauty, innocence and goodness. He is a symbol of male beauty and wisdom. At Baldur Clothing we are combining Scandinavian characteristics of simplicity, minimalism and functionality with Italian fashion traditions and years of expertise in this field. Join us in this journey!